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Branded vs unbranded links

Unbranded goes in the MLS. Branded is for everything else.

▶ Watch: branded property website tour

STEP 1

Open your delivery page. At the top you will see two property website links: Branded and Unbranded. Each has View, Share, and QR-Code buttons.

Branded vs unbranded links, step 1

STEP 2

Unbranded: no agent name, photo, logo, or contact info. Paste this one in the MLS virtual tour field.

STEP 3

Branded: shows your name, headshot, company, and contact info, like the agent card below. Use it on social media, email, texts to buyers, and your own website.

Branded vs unbranded links, step 3

STEP 4

The same rule applies to video and 3D tours: unbranded for the MLS, branded everywhere else.

Good to know

• CCAR MLS fines agents for putting a branded tour in the unbranded field, with no warning first.

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