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MLS photo rules and sizes

Use the MLS-size download. Here are the photo rules that most often lead to fines.

STEP 1

Download the Web quality photos. They are sized for the MLS (CCAR allows up to 99 photos per listing).

STEP 2

Primary photo: for homes and condos it must be the whole exterior of the home. For land, use the lot, the plat, or an aerial of the lot.

STEP 3

No for-sale signs, logos, contact info, or pricing can appear in any photo.

STEP 4

Virtually staged photos must each be labeled Virtually Staged, and your public remarks must say some photos are virtually staged.

STEP 5

Virtual tours and videos in the MLS must be unbranded.

Good to know

• These are CCAR (Coastal Carolinas) rules. Aiken and Augusta MLS rules are similar; check with your MLS if unsure.

• Our photographers leave signs out of frame or we remove them in editing on request.

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